What is Business Reply?
Business Reply Mail (BRM) allows a mailer (i.e., department, business unit or researcher) to distribute preprinted First Class Mail reply pieces to customers. The mailer, not the customer, pays the return postage. The mailer does not prepay postage on BRM postcards, letters, self-mailers, flats, parcels, or label pieces. This allows mailers to save postage costs on large volumes of distributed reply pieces when a response is not assured.
BRM is appropriate when your customer needs a little extra inducement to reply; in other words, the response or its timing is not certain. This type of reply mail is frequently used by departments, researchers or grant programs needing survey responses, or providing preaddressed envelopes for return of monetary gifts. The extra inducement is provided by the fact that your customer does not pay the return postage, does not have to supply a postcard or envelope, and does not need to put an address on the mail piece.
Guidelines For Utilizing BRM at UNC
BRM is subject to strict standards for format, markings, and addressing and is regulated on the UNC campus by University Mail Services (UMS). For assistance with mailpiece design questions, review of your mailpieces, or creating BRM please contact Nicole Ferrell at firstname.lastname@example.org.
Customers wishing to use Business Reply are encouraged to follow these suggestions:
- BRM envelopes require specific design and printing; in order to be cost effective, the minimum order suggested is 500 envelopes. Cost savings are achieved with BRM as postage is not paid until the piece is returned to campus. Industry standards suggest that only 35 percent of correspondents return material when requested. A minimum of 500 pieces printed will balance the cost of printing envelopes against postage waste for prepaid pieces not returned.
- Complete the Business Reply Request form. This form requires a valid Chart Field string to be completed. The address for return and the size of the piece to be printed are also required.
IMPORTANT NOTICE: Unless instructed, all BRM proofs are DESIGNED using the template for a #9 envelope. Envelopes considered #9 in size are commonly used when the initial material is mailed in a STANDARD #10 envelope. #9 envelopes are designed to fit snugly within a #10 envelope without need to fold and are used commonly as remittance envelopes for billing operations. A #9 envelope is considered the appropriate carrier for documents that are 8.5” in width.
US Postal Service Tools
- ShipGooder – calculate postage for multiple shippers at once
- Saving on Postage
- Reply Postage
- Certified Mail
University Mail Services
130 Mason Farm Rd, CB #1895
Chapel Hill, NC 27599-1895
Email: Questions or Comments
Mail Services Requests
Hours: 8 a.m. to 5:00 p.m.
Monday through Friday
Closed on all University holidays.